Changing the Rules of the Game: The Latest Developments in SEOs
In today’s world characterised by staggering technological advancements and globalisation, it is not uncommon to see people already dependent on the power of the computer, particularly the powering up of different search engines to find the most common answer for a simple home assignment to the most complex questions regarding top tier topics. SEO is a game in which marketers compete for the attention, acknowledgement, and overall victory in a war of information and digitisation.
According to studies, a strong 93 percent of netizens begin their web experience through the use of search engines. For societies like most first-world countries, this is very important, as the most precious commodity now is information. Many have had good footing by adopting a couple of techniques that has worked well. Before, it’s been onsite SEO techniques that have gained much attention. And although these are still very useful nowadays, but change happens too fast, and if companies do not evolve, they might get too far behind before they even know it. So here are some of the latest innovations regarding Search Engine Optimisation coming our way in 2017:
Accelerated Mobile Pages (AMPs): This kind of innovation is especially tailored for those users who prefer to browse the web through the comforts of their mobile phones. And studies and surveys reveal that many are in favor of browsing through their smartphones than to flip open their laptops and other digital devices. Already, Google is beginning to lean on these kinds of pages, which allow the websites to load faster than ever before. This thing is a very SEO friendly innovation that permits lesser data consumption, perfectly designed for the on-the-go kind of persons.
Denser Contents: Alright, so people are now already getting fed up of epic and archaic types of information on the internet. To give credence to some data that say that the average attention span of readers has reached the lowest due to information overload, this has been added in the Google algorithm to ensure that those who want to devour as much information in the shortest period of time will be able to do so.
Machine Learning to Change the Rules of the Game: This one is somehow in its toddler stage of development, as this was released just last year. Then one can notice that if one is typing in the search bar, Google give some recommended keywords. The reason for this is Google RankBrain, it is a program released in the year 2015 it is specifically designed to accommodate all the keywords that are being used by another users around the world and rank them in particular to the most common key phrases.
Personal Branding will become a cheat, an influx of a tougher competition for the best personality, and the top SEO Company. Were you able to notice Facebook creator Mark Zuckerberg’s signature getup? It is a part of the so-called personal branding, which has a high probability of being a trump card for SEO strategies. As mentioned above, SEO is a game, and some individuals are already gaining footing by adopting this as one of their secret SEO strategies. Well, secret’s out!
User Experience Optimization (UEO) will challenge the supremacy of SEO in terms of search and browsing relevance. Today, changes are beginning to get implemented in the Google algorithm, in which websites that have been properly optimized for better mobile user experience are being prioritized; the ones that load faster and are far easier to navigate compared to their competitors. Furthermore, Google also favors sites that give their customer enjoyment in navigating.
The rules of the game are changing, and those willing enough to ride the upcoming wave are in the best position to emerge victorious in the war of information. How these factors will play out, we don’t know. But we do know that they will have a profound impact, in one way or another.